Get verified. Get booked. Get paid.

Coachfinder is a platform that helps coaches, schools, universities, academies, and clubs run their coaching services with verified profiles, bookings, and scheduling in one place — while giving athletes and parents a trusted way to discover and book verified coaches.

Coachfinder is designed for coaches, schools, universities, academies, and clubs that offer coaching services, as well as athletes and parents looking to discover and book trusted, verified coaches. Whether you are an individual coach building your profile or an organisation managing multiple coaches, Coachfinder provides the tools to manage bookings and connect with the sports community.

Yes. If you're registering as an institution — a school, university, club, academy, or brand partner — you get your own Coachfinder dashboard, the same setup as a coaching business, where you can add multiple coaches under one account, each with their own verified profile. Your dashboard only goes live and starts accepting bookings once you've added at least one coach.

A verified badge means a coach has completed both parts of Coachfinder's verification process: KYC Verification — Didit, an automated check confirming the coach is a real, live person, and Professional Verification — Coachfinder Admin, where our team reviews the coach's qualifications and credentials directly with the issuing institution. Both must be completed before a coach can accept bookings on the platform.

Verification has two parts. KYC Verification — Didit is a short, automatic identity check (an ID document, a live selfie, and a liveness check) completed through our identity verification partner, Didit — this takes a few minutes and does not need admin review. Professional Verification — Coachfinder Admin requires uploading your coaching certificates and qualification documents, which our team reviews and confirms directly with the issuing institution. If you're unable to complete the automatic identity check, you can switch to manual review instead — see "What if I can't complete KYC Verification automatically?"

Search for a coach by sport, category, or location. Browse available businesses and coaches, select the coach that best suits your needs, choose an available time, and confirm your booking. You will receive your booking confirmation details by email.

Both. Coachfinder is built primarily for coaches and institutions to run their coaching services, but every listed coach is verified — so athletes and parents can search, compare, and book with confidence.

Both. Whether you are just starting out and building your first client base, or you are an established coach or institution looking to grow your reach and manage bookings more easily, Coachfinder works the same way — get verified, set up your profile, and start taking bookings.

After verification, coaches receive 30 free sessions or 1 month of full platform access — whichever limit is reached first. If you upgrade to a paid plan before your free access ends, any unused free sessions carry over into your new plan. If you don't upgrade in time, unused free sessions expire and do not carry over.

Once your free access period ends, your account will need to move onto a paid Coachfinder plan to continue accepting bookings through the platform. Full pricing and plan options are available on our Pricing page.

You can renew or upgrade your plan at any time while your current plan is active. Any unused sessions will carry over immediately into your new plan. Monthly plans are prepaid and do not automatically renew.

VIP annual plans provide a fixed 12-month access period with all included sessions pooled into one total session balance. You can use your sessions at your own pace throughout the year, without a monthly session limit. Annual/VIP plans are prepaid upfront and are designed for coaches who want longer-term access and flexibility.

Any unused sessions will automatically carry over into one additional month, and your profile will remain active and able to accept bookings during this period. You will receive a warning 3 days before the carry-over month ends, giving you a final opportunity to renew. Any unused carried-over sessions expire when the additional month ends. If your sessions run out or the additional month ends — whichever happens first — your profile will be paused if you have not renewed. Nothing is deleted, and you can reactivate your account at any time by purchasing a new plan.

Coachfinder supports a wide range of sports and coaching services. Whether you are looking for individual coaching, team training, or specialised skills development, you can find coaches across different sporting categories. From traditional team sports to individual disciplines and fitness coaching, Coachfinder is built to support coaches and athletes across the South African sports community.

Coachfinder charges a 3% platform fee on your plan price. It is added to the plan price at checkout and shown as its own line, so you always see it before you pay. Coachfinder does not take a commission on your coaching sessions, and there is no fee for withdrawing your earnings. If the platform fee ever changes, coaches and institutions are told by email at least 30 days before an increase takes effect.

Yes. Even as an independent coach working solo, you can list separate services within a single sport — for example, if you coach soccer, you could set up Goalkeeper Coaching, Defensive Coaching, and Forward Coaching as distinct service listings under your profile, rather than one generic "soccer coach" entry. This isn't limited to academies or institutions — a one-person coaching business can do the same thing to show up for more specific searches and get more value out of a single plan. How many services you can list depends on your plan: Bronze allows up to 3, Silver up to 4, and Gold up to 5. Every service still draws from the same plan and session pool.

Yes. When booking a standard session with a coach, you can add more than one athlete to that same booking — for example, if you're bringing two of your children to the same time slot. Each additional athlete is billed and counted as its own session.

A Group Training Event is a clinic or multi-day training block that a coach sets up for a group of athletes at once, rather than one-on-one. Invited athletes (or their parent/guardian, if under 18) accept or decline before a deadline set by the coach, and payment is collected upfront once accepted. If a coach cancels the whole event, everyone who paid is refunded through our standard refund process. (Paid Add-on Plugin)

(New Feature Coming) We rank coaches by total sessions completed, with individual coaches and institutions ranked separately so it stays a fair comparison. There are three competitions running at once — Coach of the Month, a 6-Month leaderboard, and Coach of the Year — each showing a Top 20, with the Top 3 on the podium. It's public, so anyone can see who's leading.

Coachfinder Ambassadors are a select group of South Africa's top coaches who represent the platform with a short introductory video, featured on our public Coach Ambassadors page. In exchange, selected Ambassadors receive a free year of our VIP Gold Plan. Some Ambassadors are invited directly by our team, and coaches can also put themselves forward using the nomination form on the Coach Ambassadors page — every nomination is reviewed before an Ambassador is selected.

Yes. While some Ambassadors are hand-picked and invited by our team, any coach can put themselves forward by filling in the nomination form on the Coach Ambassadors page, telling us why they'd represent Coachfinder well. Our team reviews every nomination, and selected coaches go through the same process as invited Ambassadors — a short video and a free year of VIP Gold.

Not any coach — to nominate yourself for the Coach Ambassador Programme, you need to be a certified South African coach, at any level. We're also planning a Provincial Ambassador Programme with a free year of VIP Bronze in the near future, so register now and watch this space.

Once a client's session is marked completed, the full session price lands in your Coachfinder wallet. You can request a withdrawal at any time, for any amount you have available. There is no minimum and no fee. We check each request automatically within seconds, and approved withdrawals are paid by EFT every business day at 18:00. After that it is normal bank timing: usually 1 to 2 business days, sometimes instant. Payouts go to South African bank accounts in rand.

Coachfinder uses a two-part verification model. KYC Verification — Didit confirms who you are: an automated check, powered by our identity verification partner Didit, that verifies your ID document and confirms you're a real, live person. Professional Verification — Coachfinder Admin confirms what you're qualified to do: our own team reviews your coaching certificates and qualifications and contacts the issuing institution to confirm they're genuine. Didit proves identity. Coachfinder proves coaching credentials. A coach's profile only goes live once both are complete.

If you're unable to complete the automatic Didit identity check, you can switch to manual review from your identity verification page. You'll be asked to upload a copy of your ID document instead, and our team will review it by hand alongside your coaching certificates. You can switch back to the automatic check at any time before your identity has been verified.

No. When a client books and pays for a session through Coachfinder, the full session price is credited to your wallet. Coachfinder's only charge is the platform fee on your plan.

It covers the cost of running your plan on Coachfinder: setting it up, keeping your profile and bookings running, and the payment processing on your client bookings. For example, on a plan priced at R100 the platform fee is R3.00, shown on your checkout and invoice next to the plan price and VAT if applicable.

No. Your clients pay the price you set for the session and nothing on top of it.

Yes. In your settings you can choose "Client pays me directly". After a client books, they see your payment instructions (for example your bank details) and pay you straight away. Coachfinder does not receive, hold, refund or guarantee these payments, so you are responsible for receiving the money, for any refund and for any tax on it. The slot is held for 24 hours. The session counts against your plan, and the client can review it, only when you tap "Payment received". If you do not confirm in time, the slot is released. Your plan and the 3% platform fee stay the same either way, and no commission is charged.

"Paid through Coachfinder" is the default: clients pay online, the money is held in your wallet and you withdraw it. Choose "Client pays me directly" only if you prefer to handle your own payments. Direct payments are not protected by Coachfinder.